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Discussion 4.2_Mangement

Discussion 4.2_Mangement

Q Discuss 1. Compare and contrast advertainment and branded entertainment. 2. Give at least one product placement example of your own. While you are free to view as many product placement videos on YouTube as you wish, please do not use YouTube to search for examples to be presented here. This part of the discussion is all about your own examples. What kind of product placement have you encountered when watching TV or going to movies? Explain to your classmates how the manufacturer of goods or provider of a service tried to gain exposure for their products by featuring them in a film or a television series. What happened? Who were the actors, what was said, what was the product, and so forth? Describe how the product placement made you feel. Did it make you want to buy the product? Did it make you feel annoyed and irritated? Did you even notice someone else pointed out the product placement to you? Is there anything else? Perhaps you have run into an aviation industry related product placement! Do tell us more, we all are eager to hear product placement examples explicitly related to the aviation industry.

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The term advertainment is the amalgamation of two words, advertisement and entertainment. We watch a variety of content and those content are very intelligently made to market certain products to us. The various forms of entertainment are television, movies, songs, web series etc. We cannot deny that we get to see and know and we are methodically fed with advertisements of products in these various mediums. Advertainment refers to the content of a part brand which the viewers/consumers like to watch.